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bella rauj

Creative Strategy · AI Operations · Marketing & Business

I turn ideas into brands, content and intelligent workflows.

Creative strategist combining storytelling, data and AI to develop original brands, build content operations and take ambitious projects from concept to execution.

( Creative Strategy · AI Operations · Marketing & Business )
Creative strategy Brand development Original IP AI workflow design AI content production Marketing strategy CRM & analytics Business development
// bella rauj ↳ Selected work ↳ Expertise ↳ Results ↳ Experience ↳ Education ↳ Path ↳ Off the record

Selected work

Projects
The Zavi Zoo cast: an owl, a turtle, a peacock, a capybara and a koala on a beach
Original IP & AI production

Zavi Zoo

( launched · early-stage )

An original educational entertainment brand for young children, created and developed independently: concept, characters, world-building, visual identity and educational storytelling, with creative direction and AI-assisted production by me. It runs as two dedicated YouTube channels, one in English and one in Portuguese.

Original IPCharacters & world-buildingEducational storytellingCreative direction2 channels · EN / PTAI-assisted production
Formats & monetization strategy

AI-powered content channels

( portfolio )

Long-form, faceless video formats built with AI, with a monetization strategy integrated into planning, production and distribution. Across my three AI-powered YouTube projects, Zavi Zoo included, more than 30 hours of video are published.

Long-form formatsMonetization strategyAI audioFormat testing

Also in the portfolio: Sound Fanatics Pro, a long-form ambient audio content project developed with AI-assisted production workflows. Sound Fanatics Pro on YouTube 

Case study · workflow design & operations

AI Production Framework

( built around Claude Code · hybrid )

An independently designed, AI-enabled production system combining specialized functions, connected tools and human creative oversight.

The challenge

Running several content projects at once means coordinating research, content planning, scripts, creative development, production and reporting, in more than one language, while keeping quality and a consistent creative voice.

My role

I designed the framework on my own and I operate it: I define the processes, manage execution, review outputs and make the final creative and publishing decisions.

The approach

A hybrid model built around Claude Code. Specialized functions handle defined parts of the work. Some stages run automatically, some need manual input, some tools are connected and other steps are done by hand. Key stages wait for my review or approval.

The output

The framework supports a portfolio of three AI-powered YouTube projects with more than 30 hours of published video. These are portfolio-wide figures, not results attributed to the framework alone.

The workflow

AI-assisted stage, mixing automated and manual steps Human review and decisions
  1. 01AI-assisted Strategy & research Research and content strategy define what gets made and why.
  2. 02AI-assisted Content planning & scriptwriting Plans and scripts take shape from the strategy.
  3. 03AI-assisted AI-assisted creative production Creative development and production support, with connected tools and manual steps.
  4. 04Human Human review & approval I review the work and approve it before it moves on.
  5. 05Human Final content & publishing Final creative and publishing decisions are mine. Reporting follows.

( Illustrative overview of a hybrid AI-assisted production process. The five stages simplify a framework that coordinates eight or more specialized functions. )

8+ specialized functions, including

ResearchContent strategyScriptwritingCreative developmentProduction supportReporting

Tools in the stack

ClaudeClaude Coden8nMCP connectorsChatGPTElevenLabsHiggsfield
Some of these are connected to each other; others are used on their own, step by step.
Cassia packaging concept in wine Cassia packaging concept in green Cassia packaging concept in navy
Brand & business development

Cassia

( co-founder · pre-launch )

A premium organic feminine care brand being built for Brazil, now pre-launch and awaiting regulatory approvals. As co-founder, I lead brand and product strategy and have taken it from idea to supply chain.

Brand & product strategyWorldwide sourcing & testingANVISA regulatory planningLegal & accounting setupTrademarkPackaging & brandE-commerce built with AI

Editorial & creator work

( storytelling, research, on camera )
bella rauj in a pink suit on a sunny street
Here the tea comes with a chart.

bella rauj

( @bella.rauj )

I turn evidence into content people actually finish, from wellness to sports.

My own bilingual creator brand: concept, scripting, on-camera presence, creative direction and the visual system behind every piece.

ScriptingOn-cameraVisual identityCreative direction
bella rauj pitchside at a World Cup match, pointing to the field

Sports content creation

( Instagram · TikTok )

Short videos about football and the moments everyone’s talking about, in English and Portuguese.

One of the videos Football’s biggest scandal victim doesn’t even play for the club everyone’s talking about.
FootballSoccerData & public opinionReels & TikTok
Covering sports since 2015 Quando a morte entra em campo A co-authored book-report on the families of people killed in fights between organized football supporters in Brazil. Sports was never just a hobby. ( 2015 · co-authored )

Expertise

Three pillars
01

Creative strategy & content

I conceive and develop original creative projects, from the first idea to a recognizable brand: concept, story, visual identity and the production workflow that keeps it running.

Creative strategyBrand developmentStorytellingContent strategyCreative directionOriginal IP developmentAI-assisted productionProduction workflows
02

AI workflows & operations

I design hybrid workflows where AI handles defined stages, connected tools move the work along and human review keeps quality and final decisions in check. I run my own production this way every day.

AI workflow designHybrid process automationClaude Code workflowsTool integrationsProcess coordinationHuman-in-the-loop reviewOperational oversight
03

Marketing & business strategy

Positioning, CRM, analytics and budgets, grounded in four years at Hospital Israelita Albert Einstein and in building new ventures from scratch.

Brand positioningMarketing strategyCRM implementationSalesforceEmail marketingMarketing analyticsCampaign planningBudget managementBusiness development

Impact & results

( current projects and corporate impact )
Current projects · scope and output, not audience or revenue figures
3 AI-powered YouTube projects developed independently ( Zeëla )
30+ h of video published across the portfolio ( Zeëla )
8+ specialized functions coordinated in my AI production framework ( Claude Code )
2 dedicated language channels for Zavi Zoo, English and Portuguese ( Zavi Zoo )
Corporate impact · Hospital Israelita Albert Einstein
$1.1M marketing budget managed ( Digital & Data Marketing Analyst )
+70% audience engagement, from multichannel campaigns and events for healthcare professionals across Latin America ( Digital & Data Marketing Analyst )
+45% direct sales through email marketing, following the Salesforce CRM and marketing analytics implementation I led ( Digital & Data Marketing Analyst )
15,000+ employees on the internal social network whose rollout I led ( Corporate Communications Intern )
#1 national ranking in employee training and development (Melhores Empresas para Trabalhar, Best Places to Work), from the hospital’s first application, which I led. I was on the cover ( Product Manager & Internal Communication Analyst )

Experience

Hospital Israelita Albert Einstein ( marketing, CRM, data and communications · 2014 to 2018 )
Lollapalooza · T4F ( volunteer · media relations and social media )
Alfa Seguradora ( corporate communications internship )
AIESEC ( sales and marketing director )
Clube Pinheiros ( partnership through Einstein · visual communication and radio for an event campaign )

Education

Westcliff University MBA, Marketing Management · 2024
Universidade São Judas Tadeu Bachelor’s, Journalism & Communication · 2015
UCLA Extension Data Science coursework · 2020 to 2021
Fundação Getulio Vargas (FGV) Economics · non-degree short course
ComSchool High Performance Digital Marketing · course
New College Group, Manchester Business & Corporate Communications · exchange program

The path

  1. 01 ↳ Now · Zeëla Creative Strategist, AI & Data since Sep 2025: Zavi Zoo, AI-powered content channels, the AI production framework and bella rauj. Co-founder of Cassia, pre-launch.
  2. 02 ↳ Independent consultant Feb 2024 to Sep 2025. Marketing and data strategy for early-stage consumer and DTC brands.
  3. 03 ↳ MBA · Westcliff University Marketing Management, completed in 2024.
  4. 04 ↳ Data Science · UCLA Extension Coursework, 2020 to 2021.
  5. 05 ↳ Hospital Israelita Albert Einstein 2014 to 2018. Four years, from corporate communications to data marketing.
    • Digital & Data Marketing Analyst. $1.1M budget, +70% engagement, led the Salesforce CRM and analytics implementation (+45% direct email sales), marketing planning against revenue targets for Einstein Education.
    • Product Manager & Internal Communication Analyst. Led the first Best Places to Work application: #1 nationally in training and development.
    • Corporate Communications Intern. Led the rollout of an internal social network for 15,000+ employees.
  6. 06 ↳ Lollapalooza · T4F Volunteer in media relations and social media.
  7. 07 ↳ AIESEC Sales and marketing director.
  8. 08 ↳ Alfa Seguradora Corporate communications internship.
  9. 09 ↳ Communication Bachelor’s in Journalism & Communication, 2015.
Portrait of bella rauj in a black blazer, arms crossed, smiling
( creative strategist, AI & data )

Off the record

HorsesFootballSurfAny sport, reallyTravel
PortugueseEnglishSpanish
Smiling on a tennis court with a racket
( on court )
On the sand holding a surfboard
( before the paddle out )
Pitchside at a World Cup match
( pitchside )
On a palm-lined street in pink jeans
( lifestyle )

Let’s work together

Have a brand to build, a workflow to rethink, or a creative challenge worth solving? Let’s talk.

Open to creative strategy and AI roles, consulting projects and strategic partnerships.

( contact )

Work with me

Roles in creative strategy, AI and marketing, consulting projects and strategic partnerships. Brand collaborations are welcome too. Send a note and I’ll get back to you.

hello@bellarauj.com
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